Farinni Accessories Holding is an Indian industrial group that produces fashion accessories, especially leather goods and jewelry.
Eden Exit was entrusted to design the Farinni logos and its applications, the advertising concept and the graphic guidelines
After a thorough study of the brands in the industry, Eden Exit explored different graphic solutions.
The final choice fell on a brand that offers a combination of letters F inscribed in a circle. This shape is very adaptable to many applications, such as a distinctive element for jewelry or belt buckles and bags.
The entire project has been standardized and supplied Farinni in the form of a detailed corporate identity manual.